A New Chapter in Auriens Storytelling

This sentiment is at the heart of our latest advertising campaign, now appearing in The Financial Times Weekend Magazine, Telegraph Luxury, The Week, The Oldie, Country Life, and Sloane Square Magazine. More than just a reflection of Auriens, this campaign is built on extensive conversations with our residents, their families, and leading voices in the retirement living sector. It also reflects insights from those considering their future living arrangements, ensuring a well-rounded perspective on what makes Auriens truly exceptional.

The campaign embraces illustration to bring these insights to life with a touch of playfulness. It is a celebration of the things that make a meaningful difference - the intuitive support, the staff who genuinely care, and the friendships that flourish here. While luxury is a familiar backdrop, the true appeal of Auriens lies in the finer details: the peace of mind that allows you to be bold, the holistic approach to wellbeing that nourishes both body and mind, and the ability to shape your home and lifestyle exactly as you wish.

What also emerged clearly from our research is the role of reassurance. While many residents don’t require additional care today, knowing that it is seamlessly available if ever needed brings a sense of freedom. It is this confidence that allows our residents to embrace life fully - whether that means enjoying a new hobby, making spontaneous plans, or simply feeling more at ease in everyday moments.

It’s not just about where you live, but how you live - and we’re delighted to share this message with a wider audience. But this is just the beginning, watch this space as the campaign continues to evolve with new illustrations that further explore the essence of life at Auriens.