Auriens Chelsea Recognised in Country & Town House’s Great British Brands

Auriens is a leading operator in the fast-growing later-living sector, a market that is less well developed in the UK and perhaps less well understood than in some other countries, especially Australia and the US. We own and operate the eponymous Auriens Chelsea, located on Dovehouse Street just off the Kings Road, a stone’s throw from St Luke’s Church and the delights of Chelsea Green and South Kensington. Designed for over 65s, it offers independent living close to where residents are likely to have owned larger family homes that no longer meet their needs.

Auriens Chelsea is a purpose-built development of 56 one- and two-bedroom residences that opened in September 2021. All the apartments are constructed to the highest standards, whether it be the book-matched marble, the high-quality timber flooring, or the sophisticated electrical and air-conditioning systems.

Auriens stands out for it's high-quality services and sense of community amongst residents

The designs also cater for the need to provide a safety net for ageing residents: for example, the kitchens have cabinets which can be lowered and the bathroom towel rails are discreetly designed to double as grab handles. We stand out for our high-quality services and the sense of community among our residents, who have an enviable range of facilities at their disposal including a restaurant, cinema, speakeasy bar, spa with 15m pool and salt sauna, a gym and exercise studios, with wellness at the core of the offerings. Led by Kyros Project, our world-class wellbeing programme provides a comprehensive range of services to residents including physiotherapy and individual nutrition plans. Kyros work closely with Draycott Nursing & Care to offer flexible care options if needed, for added peace of mind. Front-of-house, our 24/7 concierge service also includes a chauffeur, available to take residents to appointments and the local shops.

The essence of our philosophy is the enduring relationships fostered by staff, many with backgrounds in top-end hospitality, and the friendships that naturally form among residents, cultivating a profound community spirit. The club table in the restaurant is a physical manifestation of the strength of this community spirit.

Plans are afoot for a second Auriens in Weybridge, Surrey. Occupying a magnificent hilltop site adjacent to St George’s Estate and overlooking the former Brooklands motor racing circuit, Auriens Weybridge will have 176 apartments and is set to open in 2026. Auriens, backed by a leading American private equity firm, is well positioned to expand its offering in the years to come.

Henry Lumby, CCO

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