Local Expertise, Shared Values: Auriens Partners with Russell Simpson

Founded by Alan Russell, the company started as a small team operating from a Victorian townhouse on Anderson Street. In 2008, the eldest of Alan and Jane’s six children joined the firm, marking the beginning of a new generation of leadership. Over time, all six children became involved, and today, nine family members are part of the growing team, continuing the business’ ethos of personal service and integrity.

We have spent decades helping people navigate key moments in their lives, and it is a privilege to be part of offering such an exceptional later-living option in Chelsea.

This partnership comes at a time of growing momentum, with a strong start to 2025 in terms of sales for Auriens. Russell Simpson’s in-depth understanding of Chelsea and its tailored, discreet approach to property sales make them a natural fit for introducing prospective residents to Auriens. Their personalised service mirrors our own commitment to ensuring that every move is seamless and well-considered, with a shared belief that every decision must be the right one for the buyer. Both Auriens and Russell Simpson take a thoughtful, consultative approach, valuing long-standing relationships over quick transactions, and ensuring that each client finds a home that truly suits their needs and aspirations.

Henry Lumby, Chief Commercial Officer at Auriens, comments: “Russell Simpson has a well-earned reputation for excellence and a deep connection to Chelsea. Their experience and approach align perfectly with our values, and we are delighted to be working with them.”

Alan Russell, Founder of Russell Simpson, adds: “We have spent decades helping people navigate key moments in their lives, and it is a privilege to be part of offering such an exceptional later-living option in Chelsea.”

With Russell Simpson’s expertise and longstanding relationships in the local market, this partnership reinforces Auriens’ ongoing commitment to ensuring a smooth and personalised transition for those looking to make their next move. Learn more at: www.russellsimpson.co.uk