Chelsea in Bloom: A Feast for the Eyes

In the 19th century, the Royal Horticultural Society (RHS) chose Chelsea as the site for its annual flower show, which began in 1913. The RHS Chelsea Flower Show has since become the world’s most prestigious flower show, attracting top garden designers and horticulturists.

Chelsea’s commitment to horticulture continues with Chelsea in Bloom, an annual event that extends the floral celebrations from the Flower Show into the local neighbourhood, showcasing the community's ongoing love for plants and garden design. 

This spectacular event, produced by Cadogan in collaboration with the Royal Horticultural Society (RHS), transforms our beloved Chelsea neighbourhood into a floral wonderland. From 20th - 26th May, over 120 local businesses, including our own, presented stunning floral displays. 

This year’s theme, 'Floral Feasts,' took inspiration from culinary favourites, memorable food scenes, and characters from film, literature, history, and art. Visitors marvelled at the enormous floral rendition of The Very Hungry Caterpillar on Sloane Square, a charming scene from The Lady & The Tramp on Sloane Street, and a reimagined version of Winnie-the-Pooh on the King’s Road.

Our own display of floral cornucopia, depicted as a horn overflowing with fruits and flowers, symbolised the wealth of experiences and opportunities that Auriens offers our residents—a life filled with richness, vitality, and abundance. Derived from motifs in classical Greek and Roman mythology, the etymology of cornucopia comes from Latin cornu (horn) and copia (abundance).

In addition to the visual feast, Chelsea in Bloom is partnering with two special charities this year: The Felix Project, which combats hunger and food waste across London, and The Confetti Club, which repurposes leftover fresh petals into confetti to raise funds for Cancer Research UK. Visitors could also pledge donations throughout the week from Sloane Square, contributing to these noble causes.