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Green light for Auriens to bring ‘later luxe’ to Chelsea

The Royal Borough of Kensington and Chelsea has granted planning consent to Auriens for a building of 55 luxury retirement living apartments on Dovehouse Street off the King’s Road.

Having been outbid on several Central London locations by other developers, Auriens finally secured its first site in March 2016 and now has received permission to design apartments incorporating 24-hour full care facilities. They will feature a first-class restaurant, a hydrotherapy pool, spa, gym, private members’ club, café, gardens, library and cinema room. Auriens has also signed a partnership deal with nursing and private care provider Draycott Nursing & Care to offer bespoke care to residents.

Ground-breaking will commence on the site in the summer with the development due to open its doors to residents in 2019.

Commenting on the permission, Auriens’ co-founder Johnny Sandelson said: “We are delighted that RBKC has supported our plans and granted planning consent. We very much look forward to delivering our vision for Chelsea’s vibrant community of later lifers.

‘The world is obsessed with millennials but we see a huge opportunity at the other end of the market, amongst a group we have dubbed ‘perennials.'”

To support the ongoing development programme, Auriens have appointed Brendon Moss as new head of development. He joins from Chelsea Barracks where he was director of development, and formerly was at Land Securities and Tishman Speyer.

By: Richard Hook